Why Use A Professional Speaker?

Using professional speakers to present internal or external company information is fast becoming the latest global trend. In today’s fast-paced and ever changing business world, you only get one chance to get it right – and today, image is everything. Michael Jackson, a British and South African based professional speaker, has carved out a global niche over the past ten years as a business-to-business presenter on behalf of hundreds of organisations.

This hard-hitting and plain speaking presenter is adamant that the business market of today is seeking real and simple content which can be implemented immediately at grass roots. In almost 8 out of every 10 internal or external company events, businesses want professional speakers who can either ‘sell’ the company message by weaving and crafting a sustainable, deliverable and quality presentation with immediate relevance. To do that, he says, professional speakers need to immerse themselves in the corporate culture. “The days of the ‘panda speech’ are long gone; where corporate customers have paid in the past for a speaker to turn up; who then simply eats, shoots and leaves. 

Full company understanding and orientation is necessary, both pre and during the event itself. Credibility is everything, and the only way to talk from the heart about any business situation is to be able to do so with the confidence that comes from a full and material understanding of the business and the market in which it competes. It is impossible to have a ‘one size fits all’ speech to every situation”.

Jackson speaks on average some 120 times a year, mainly as a ‘keynote’ or main platform stage speaker or as a ‘corporate messenger’ although he occasionally performs as a professional Master of Ceremonies at award functions or annual events. Hundreds of blue-chip companies have used him to present to their customers and staff alike, both to ‘up-sell’ and to present their unique corporate messaging.